In March of 2021, Bluetera launched the newly developed membership portal website for the World Institute of Pain (WIP)! WIP is an international organization of medical physicians and affiliates that focus on pain management and prevention. One of their primary offices is located near us, in Winston-Salem, NC.
This new website design features the following:
Bluetera is currently providing ongoing Search Engine Optimization services and Social Media Marketing services.
A Little Background:
The World Institute of Pain came to us with an extremely outdated membership portal that comprised of an interconnection of several different services and sources. The old set up was overly complicated and problematic. Not to mention costly. It was difficult for their staff to make content changes.
We dramatically improved their situation by compiling the functionality of all their old services into one single website that was more reliable, secure, user friendly, search engine friendly and cost effective.
We added new functionality that they needed… and some that just made life easier. All of our websites feature easy to use content editors that allow our clients to edit their content with no knowledge of website coding.
Once the new website was launched, we continued to help WIP grow by working with third party vendors to integrate their services into the website design. Bluetera has been providing website security and website maintenance.
In addition, we have been providing Search Engine Optimization services and Social Media Marketing for the World Institute of Pain. Bluetera currently manages WIP’s Google Ad campaigns and social media accounts. We have helped to expand their online fan following, improve their reputation, raise their search engine ranks and increase targeted website traffic.
The performance of the website and response by members to the website has been wonderful. We are definitely proud of this project and thankful for the opportunity!