If you want to increase sales, membership, brand awareness, requests for information, website traffic, etc then you need Search Engine Optimization from Bluetera, of Winston-Salem. Anyone can put a website on the Internet, but without SEO, you won’t get the traffic you desire. SEO is what lets the world know about you and then brings the people to your doorstep. Not only that, Search Engine Optimization brings…

the right people.

A successful website and marketing endeavor starts with a well executed Search Engine Optimization (SEO) plan and strategy. Bluetera will analyze and assess your current situation to determine the areas that need improvement, what your needs and goals are, and SEO services needed to take to reach those goals.  We will present and execute a detailed plan of action.  Throughout the process, Bluetera will provide you with work logs, analytical reports, and comparison of before and after SEO services are implemented.

Quality written content is priority when trying to improve SEO for websites and social media profiles. Bluetera will write new content for your website, blogs and social media announcements, with special focus on important keywords, target audience, and conversion goals (desired user actions). Our content management service does not stop there. We also include properly labeling and tagging images, products and videos to ensure that they too show up in search engine listings.

Successful SEO services start with a solid foundation.  Bluetera will assess your website structure, website content, online reputation, website traffic, social media interaction and more to determine all of the areas for improvement. You absolutely need to have your website and social media accounts in optimal condition before spending money on additional Search Engine Optimization services. This will ensure that your website is off to a good start, that Google likes it, and that users will appreciate it when they reach it.

Did you know that your rank in Google Search could be low due to a bad reputation online?  Google takes into consideration if a company or website is disliked by the public and may favor those with glowing reputations. Of course, this is not always the only factor, but it is important. Google looks at your reputation across all rating and review websites. Bluetera can help you improve your online and social media reputations with Google Business, Google Maps, Yelp!, YellowPages, Facebook, LinkedIn and more.  Have bad negative reviews?  We can help with that!

Social Media plays a HUGE roll in SEO and the success of businesses and websites! Some people do not realize just how important this is. Bluetera will help you determine which social media platforms will have the biggest impact on your SEO performance and implement the actions needed to get the most bang for your buck. This includes content generation and cross-linking platforms. Doing this can bring a whole new plethora of traffic you never expected.

Once you have a solid SEO foundation in place, it is recommended to implement a Pay Per Click advertising strategy. Most people recognize this as Google AdWords, but there are also other PPC alternatives. Bluetera will set you up on a predetermined budget, of your choosing, to utilize AdWords or a similar PPC platform to display your advertisements on their websites and search engine listings.  These PPC advertisements will drive traffic through the desired channels (website clicks, email, phone, etc).

Proper SEO revolves around effective use of many of Google’s tools and functions.  A lot of these tools are often overlooked or ignored by many “SEO experts” and Clients do not know that they are missing out.  We make sure that we utilize all Google tools that could be beneficial to you and your goals. This include Google Analytics, Search Console, Webmaster Tools, Rich Snippets, Structured Data, Google Reviews, Google Maps, Google Docs, Google Forms, AMP and more.

If you thought the SEO for your website showing on a desktop computer is the same as SEO for your website displaying on a mobile device, you would be wrong. Mobile Search Engine Optimization has it’s own set of rules that must be followed. Bluetera will make sure that your website is properly optimized for both computer desktop display and also mobile devices. This includes improving load times and usability that are specific to the viewing device. Did you know that users on desktops/laptops tend to behave differently than mobile device users? Let’s make sure your website is up to the challenge!