Get your name change request approved!
Does this sound familiar? Have you been trying to change your Facebook page name and Facebook keeps denying your request? We are all too familiar with this and learned the hard way how this works. Let’s see if we can help you get around this.
Hi, We’re unable to update your Page’s name because your request doesn’t follow our Page guidelines. The name you requested suggests that the subject of your Page has changed or may be misleading. This can be confusing for people who like your Page. Page name change requests that don’t meet our guidelines include changes that may be misleading (ex: renaming “I Love New York” to “I Love San Francisco”). Requests that meet our guidelines include removing descriptions from a Page’s name (ex: renaming “John Smith, Trainer” to “John Smith”). We understand that you might not know our Page guidelines, so we encourage you to learn more: https://www.facebook.com/page_guidelines.php/?ref=cr Thanks,
The above quote is what we kept getting from Facebook when we wanted to change the legal business name of a Facebook page. That was followed by an Appeal button. Using the appeal process was not fruitful in any way and simply resulted in the same message being repeated back to us. It did not matter how many times or ways we worded our appeal, we always got the same cookie cutter response. It was quite frustrating, as we reviewed the guidelines over an over and were certain we were not breaking any rules nor misleading users with the name change.
After some research and trial and error, we finally figured out what will get you that name change that should never have been so difficult in the first place. It appears that Facebook expects you to gradually transition into your new name. So if your current name is “Joe’s Puppy Shack” and you want to change it to “Jane’s Dogs” (or anything really), they expect you to combine the new name with the first name. For example: “Jane’s Dogs – formerly Joe’s Puppy Shack”. You then have to keep your name that way for 7 days. After that, you can request another name change to “Jane’s Dogs” in which you have removed the old portion of the name.
It appears that Facebook feels that simply changing your page name without all that nonsense would be horribly shocking to Facebook users. Perhaps there actually are some people out there that may be offended by suddenly seeing a new name on their favorite puppy shack page. The big problem we have with this is not necessarily the process itself, but rather that Facebook does not provide any clear instruction about this process, the reasons for denial, or how to correct the problem.
Here is the step by step process for changing your page name as provided by Facebook.
We want to thank all of those who have shared their frustrations and solutions in the Facebook Help Community. You too can read the long historical battle between Facebook users and Facebook regarding page name changes.